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CAP RADIO OPEN GARDEN DAYS
This project spans across multiple layouts to promote four open garden days at Capital Public Radio garden, where students can volunteer to help with various garden tasks including clearing garden beds and harvesting.
Cap Radio's garden is known as a gathering space for all of Sacramento's residents, including students, educators, and policymakers. Community connection is a key piece of the garden's platform, as Cap Radio collaborates with local schools to teach children nutrition, cooking, agriculture, and ecology, as well as donating hundreds of pounds of food to the ASI food pantry each year. Therefore, the color palette for this project conveys the same message, with warm, friendly tones that are welcoming and reminiscent of nature.
Texture present in the design also communicates Cap Radio's goals of sustainability, as their Food and Sustainability initiative covers challenges facing the global food system and focuses on water conservation and integrated pest management. The use of a recycled cardboard texture suggests an eco-friendliness that aligns with these goals.
The Cap Radio garden is known for a few main features, including its chickens roaming the area, agriculture, especially pumpkins and squash, and its beehives. All three of these elements are incorporated into the design in order to establish a legitimate, recognizable connection to the garden while creating visual interest in the graphic that catch the attention of both those familiar and unfamiliar with the garden.
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After implementing the original design, it became clear that many students at Sacramento State really enjoyed the chicken graphic. To continue to promote ASI and Cap Radio Open Garden Days, the chicken was made into a sticker that quickly became one of ASI's most popular, now reserved exclusively for tabling events to preserve stock.
As the community continued to appreciate the Cap Radio chicken, its reach was expanded once again for ASI's Maker Mixer Screen Printing event as its design is altered to appear on a tote bag that students print themselves.
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