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SABINE WEISS BROCHURE
The brochure showcases and explains the photography of Sabine Weiss, a Swiss-French photographer from the mid-1900s who took inspiration from Humanist, fashion, advertising, and portrait photography and refuses to be defined by a single genre.
This project focuses on the strategic composition of imagery, text, and shape to create a design that works independently and in tandem with surrounding elements. Photographs are unified across the design through tone while subject matter and lighting create texture and contrast. Thin intervals present throughout the design help with harmony and add visual interest while achieving rhythm through variation in size, color, and placement. Visual hierarchy is established
through type size, typeface, and color, and the same elements help preserve readability while special attention is paid to reversed out type. Proportion also makes the design pleasing to the eye as a 5:8 ratio is present with each panel. All of these elements are carefully placed to interact with each other in a way that maintains harmony and establishes a design system while variation ensures that moving through the design is a compelling experience.
One of the main focuses in Sabine Weiss's photographic technique includes careful attention to lighting, especially important with the analog black-and-white film photography she is defined by. This emphasis is reflected in the colors of the brochure, where the only color used besides black and white is yellow, reminiscent of the lighting one would encounter in everyday life. Weiss's focus on lighting is also reflected in diagonal elements that mimic the rays of light and asymmetrical framing found in many of her photographs.
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